I am thrilled today to introduce to you an incredibly talented lady & international award winning photographer, Jacqui Matthews.
Her stunning work as a specialist wedding photographer has won her global status as the only British women to have ever won Wedding and Portrait Photographers International (WPPI). Looking at her work its no suprise shes at the top of her game, her incredible eye for detail & fantastic imagination sets her worlds apart in her field.
1. How did it all begin with you & your photography?I'm really not sure how my interest in photography beagan but as a youngchild I remember sitting for hours looking through boxes and scrap booksfull of old photographs. Many were of my grandmother's family, relativesfallen in the second world war and also wedding pictures of distant familywhom I had never met yet felt suddenly connected to through those fadedblack and white images. I was intrigued by the power of photography and howimages help us connect and relate to the past.2. Tell us about the type of photography you specilaize in?I am formally trained and qualified as a 'social' photographer whichtypically embraces individual and family portraiture and the formalrecording of family and social occasions such as weddings, engagements,christenings, graduations, birthdays and other special events. My particulararea of expertise is in wedding photography and this is no wthe mainstay ofmy business. Brides-to-be like the idea of dealing with a 'specialist' whenplanning for such an important day.
3. What has made you such a successes and what sets you apart from other photographers?
Reputation and integrity, without a doubt. It's the most important commodityof any business. I limit myself each year to a maximum number of 25 bookingswhich comfortably affords me the time to concentrate on giving each couplethe very best of my attention. My aim has always been to exceed clientexpectation, I want the people I work with to tell their friends how greattheir experience was. It seems obvious but being open, genuine, polite andhelpful towards clients, their families and friends and other weddingprofessionals has really helped me develop an excellent referral networkwhich has become an invaluable business resource.4. Tell us about your award?Wow! The past 12 months has truly been the most amazing time for me. InDecember I won the first heat of a global competition held in New York byWedding and Portrait Photographers International (WPPI), the final round ofthe contest was held at their annual convention in Las Vegas in February andI was thrilled to go on and win the Grand prize. To give you some idea, it'sthe photographic industry equivalent of winning a British Olympic Gold medaland I'm currently the only british female photographer ever to have won.Then in March I was awarded Gold, Silver and Bronze in the British Instituteof Professional Photography's (BIPP) annual awards held in London'sSouthbank.
5. What gives you inspiration?
I draw my inspiration from many sources including cinema, fine art, fashionand even architecture. I like to look at other photographers' work but I'mrarely influenced by it. 6. Who would you say has been your biggest influence?
That's a tough one! Probably my former employer, Frances Dumbleton who atthe very start of my photographic career gave me the basic skills andconfidence required to become the photographer I am today. I would also saymy mentor and now great friend Kevin Wilson, one of the finest wedding andportrait photographers in Europe. He has so generously given many hours ofhis time to encourage and assist me through a very tough qualificationprocess. 7. What is your favourite image from your portfolio & why?
I have two favorite images right now, 'Just Married' purely because of theattention it has attracted and its success in recent awards and 'Monday'schild' which is a vintage style portrait of a young girl.
8. What advice would you have for someone wanting to go into photography?
Find work assisting other professionals and get as much experience as
possible before going out there alone if this is your goal. You need to be
technically proficient enough to understand all the equipment you're working
with and, heaven forbid should the worst happen, how to recover a situation
calmly and quickly. Equip yourself also with people skills as you won't go
very far without these. Sadly many newcomers to the profession fail to
understand that it requires more than a fleeting interest in taking nice
pictures to make a successful career as a photographer. And on no account
should the general public be used as guinea pigs to further a fledgling
career in wedding photography, it's an extremely risky strategy and has the
potential to ruin a business before its started, particularly in today's
increasingly litigious climate.
9. What are your plans for the future?
I'm currently finalising building plans for a new studio/gallery which I'm
really excited about. I'm also working on a qualification submission to
achieve Fellowship of the BIPP, the highest level attainable for
professional photographers in the UK. Only one other female has achieved
'Wedding' Fellowship in the BIPP's 125 year history reflecting how very
difficult it is to achieve. Fingers crossed!